10 Local Seo Tips To Supercharge Your Rankings And Conversions

It’s important that your location pages aren’t just carbon copies of each other with a few basic tweaks. Customize them with specific descriptions, explanations of differences in products or services, and other details that better reflect the unique character of each location. Google also recently introduced new features that allow you to update your business information if it’s changed due to Covid-19. For example, you can now set various business hours and highlight the safety precautions you’re taking.

The first step is choosing the platforms and coordinating a multichannel strategy that makes your message consistent everywhere. As a small business, you can take full advantage of the geographical proximity and familiarity you share with other businesses in your area. Verify your profile by ensuring that your name, address, and contact details in GMB match those available on your website and in any other local citations.

Using the same NAP information every single time makes it much easier for search engines and people to feel confident that they have the right information for your business. The page also includes a short description of what sets the location appart, and some of the local spots it’s convenient to. On-page SEO is further aided by a link to the Gateway Arts District it’s a part of, which offers a convenient way for potential customers to get directions and learn about upcoming events.

If you are a locally focused business, you must tap into the power of local search. However, before you can do that, you need to know how to implement effective local SEO. Get a taste of SEO success with these 10 tips designed to improve your restaurant’s visibility in organic and local Google Search. Learn how to use GMB attributes to optimize your local listings and drive more business from Google My Business.

This can also include charitable or fundraising events your business has been a part of. Reach out to these points of contact and let them know how you’ve been involved with them in the past and ask them to include a link to back to your website. This is a great, FREE tool to use when it comes to establishing your local SEO keywords.

Citations published in directories or web pages relevant to your business category. Citations that are published in directories or web pages relevant to your location. It’s local seo tips also valuable, for some businesses, to embed your Google local listing map into the footer of your website. Find directories to your specific metro area, and your specific industry, to get highly targeted NAP citations published. In the “about” description section of your GMB listing (see tip #5 above), create anchor text links pointing out to sub pages with your website.

But then you need to continue this keyword targeting over to your Google business page. There must be harmony between your Google business page and your business website. And this URL field is where you insert your business website address. So Google will consider the keyword targeting in both your website and Google business page in determining your rankings in the local search results.

If you use the same content for all your location-based service pages, this will show up as duplicate content on Google and affect your page rankings and domain authority. You can relate local content to your offerings by incorporating local keywords. If you are a cater, an example of this could be a blog post on how to find the best caterer in your area.